Views from Munich: A confident display of innovation against a challenging backdrop
After the traditional two-year hiatus, IAA Mobility is back in full force this year – and at a crucial turning point for the European automotive industry. ACEA Director General, Sigrid de Vries, took the opportunity to share her thoughts live from Munich.
Once again, the best and brightest from across the global automotive supply chain provided IAA delegates with a first-hand look into their newest vehicle models and technology. All in all, a diverse, high-tech display revealing just how fast the industry is evolving.
This year’s edition was marked by the notable presence of next-generation all-electric vehicles and solutions – apt timing as the market share of battery-electric cars continues its ascent in Europe, now standing at around 13%.
As Ms de Vries explains in this video – despite a challenging context – European manufacturers presented a confident display of the industry’s leadership in electrification, digitalisation, and circularity.
“European manufacturers are investing heavily in new drivetrain technologies while phasing out combustion engines,” she stated.
“They are doing so while having to cope with large administrative burdens, high energy costs, high inflation, and other constraints, which make Europe naturally less competitive compared to others in the world.”
“What we need from European policy makers is that they support these efforts by building an industrial strategy that really enables innovation and manufacturing in Europe, and that also enables mobility for all.”
What we need from European policy makers is that they support the automotive industry efforts by building an industrial strategy that really enables innovation and manufacturing in Europe, and that also enables mobility for all.