Car CO2 targets: EU Parliament proposals unrealistic, study on electric car affordability shows

Brussels, 28 June 2018 – A new study by the European Automobile Manufacturers’ Association (ACEA) shows that the affordability of electric cars remains a strong deterrent for customers across the EU. The analysis, which compares national data on the market uptake of electrically-chargeable vehicles (ECVs) with GDP per capita, shows that the market share of ECVs is close to 0% in countries with a GDP below €18,000, while it is no more than 0.75% in half of all EU member states.

As members of European Parliament committees get ready to vote on the European Commission’s proposal for post-2020 car CO2 targets in less than two weeks, ACEA cautions that the targets must be realistic, taking into account what people can actually afford to buy.

“The European Parliament mustn’t lose sight of the fact that the market is essentially driven by customers,” explained ACEA Secretary General, Erik Jonnaert. “A natural shift to electric vehicles will simply not happen without addressing consumer affordability.”

The Commission has proposed a ‘benchmark’ for the sales of full battery-electric cars at the level of 15% by 2025, and 30% by 2030. To put this in context, battery-electric cars accounted for just 0.7% of total EU car sales in 2017. “We are worried that some policy makers have completely unrealistic expectations regarding the pace of market development,” said Jonnaert.

“Already with the Commission’s current proposal for a benchmark, we would need to jump from less than 1% of battery electric car sales today to 30% in the space of less than 12 years. And the Parliament is proposing even more aggressive targets, going as far as 50%.”

The new ACEA data not only show a clear split in electric car sales between Central-Eastern and Western Europe, but also a pronounced North-South divide (eg Greece 0.2%, Italy 0.2% and Spain 0.6%). By contrast, an ECV market share of above 1.8% only occurs in countries with a GDP of more than €35,000.

Jonnaert: “MEPs should not forget the impact on people: a forced push for electrification could lead to social exclusion in many EU countries, reducing the mobility of people who need it the most.”

In order to compensate for this highly fragmented market, over 50% of all new cars sold in Western Europe would have to be battery electric in order to reach an EU-wide average benchmark of 30% by 2030, as proposed by the Commission.

Notes for editors

  • On 10 July, the European Parliament’s Committees on industry (ITRE) and transport (TRAN) will vote on the European Commission’s proposal for future car and van CO2 targets.
  • The ACEA study ‘Making the transition to zero-emission mobility: Addressing the barriers to the uptake of electrically-chargeable cars in the EU’ can be found at:
  • The accompanying infographic may be republished, provided that ACEA is credited as the source of the material.
  • Electrically-chargeable vehicles (ECVs) include full battery electric vehicles and plug-in hybrids, both of which require appropriate recharging infrastructure:
    • Battery electric vehicles (BEVs) are fully powered by an electric motor, using electricity stored in an on-board battery that is charged by plugging into the electricity grid;
    • Plug-in hybrids (PHEVs) have an internal combustion engine (running on petrol or diesel) and a battery-powered electric motor. The combustion engine supports the electric motor when required, and the battery is recharged by connecting to the grid as well as by the on-board engine.

About ACEA

  • The European Automobile Manufacturers’ Association (ACEA) represents the 15 major Europe-based car, van, truck and bus makers: BMW Group, DAF Trucks, Daimler Truck, Ferrari, Ford of Europe, Honda Motor Europe, Hyundai Motor Europe, Iveco Group, JLR, Mercedes-Benz, Nissan, Renault Group, Toyota Motor Europe, Volkswagen Group, and Volvo Group
  • Visit for more information about ACEA, and follow us on or


  • Ben Kennard, Senior Communications Manager,, +32 485 88 66 44

About the EU automobile industry

  • 12.9 million Europeans work in the automotive sector
  • 8.3% of all manufacturing jobs in the EU
  • €392.2 billion in tax revenue for European governments
  • €101.9 billion trade surplus for the European Union
  • Over 7% of EU GDP generated by the auto industry
  • €59.1 billion in R&D spending annually, 31% of EU total
Content type Press release
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